CASE STUDY 02
TITLE:
Advancing Medical Excellence in the Cloud
Advancing Medical Excellence in the Cloud
One of our clients is an expanding network of group of hospitals who seek to improve healthcare institutions and establishments by having a centralized support system that caters to the needs of its partner hospitals.
Their organization is also a member of the Philippines’ largest pharmaceutical company that has been at the forefront of providing reasonably-priced and consistently-reliable healthcare products for over 70 years.
Healthcare Industry
Corporate Business
Case Study
Portfolio Section
November 11, 2022
By: Mr. Mike M.
Healthcare, Website Design, Solutions, Email, Cloud, etc.
The Challenges
The client’s network of partner hospitals was seeking a dedicated IT service provider that would cater to their online needs in order to solve challenges that they’ve been facing for many years:
- Majority of the hospitals had old-fashioned websites that weren't maintained and had no updates for several years.
- Frequent down-times and no regular updates, security, and tech support team.
- Patients had difficulty viewing doctor schedules and making appointments online.
- There was a need for a job application system for career openings and internship programs
- Their social media networks, channels, and online community had weak digital presence.
- Partner hospitals needed marketing AVPs and photoshoots for advertisements.
- Assigned a dedicated team in creating multiple, modern-designed healthcare websites for partners under the group of hospitals.
- Frequent content updates and uploads on multiple sites
- Malware and virus scanning and monitoring every week
- Routine system and security upgrades every month
- Implemented a Find-a-Doctor Search Directory
- Implemented an Online Doctor’s Appointment & Scheduling System
- Implemented Job Board System for online job applications and careers
- Organized various social media campaigns based on different objectives (e.g. conversions, leads, etc.)
- Turned brand into a visual story for lasting user experience and digital presence
- Designed engaging social media posts and advertisements
- Delivered creative AVPs and marketing videos for ads
- Curated images for corporate profile and marketing materials
- Designed newsletters to inform in-house staff and clients of the latest news and updates
The Solution
For over four (4) years and running, Helpdesk Online Solutions has been the exclusive IT managed service provider for their partnership network of hospitals. With solid collaboration between our marketing, creatives, and IT teams, we have offered a wide range of services over the past years:
The Results
With the successful efforts of each team to fulfill the client’s needs, these projects have produced beneficial results such as:
- Websites ranked higher on popular search engines such as Google and Yahoo Search
- Well-crafted designs reflected quality healthcare service and reinforced brand
- Web and mobile experience improved customer journey by creating convenience and efficiency
- Optimization of website increased user traffic, rankings, more leads and inquiries
- Website maintenance improved data security and protection
- Regular updates caused a gradual increase of website performance, loading speeds, and user engagement
- Accurate summary of online reports and analytics of the website performance and marketing efforts enabled teams to brainstorm new strategies to overcome sales challenges.
- Beautifully designed marketing materials such as videos and photos produced higher conversion rates
- Brand image became significantly positive and assuring to potential clients
- Users are able to search for doctors, departments, schedules and medical contacts without hassle.
- The online scheduler can accept new bookings for doctor’s appointments 24/7
- Acquired bookings can be easily converted to leads and generate more opportunities
- Users are able to view open job positions with complete details
- Applicants are able to upload their resumes and fill up application forms for direct hiring and simple processing
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